Vidsy + Zendium
During this campaign you supported 7 UK creators.
CONTENT BY CREATORS
The Creative Articulation
Using the existing static assets, we asked creators to create three different video ideas to target the three audiences discussed to encourage users to learn more about Zendium toothpaste!
Below you'll see some examples of how we've ensured that the content fits with social:
🎉Contextual Relevancy 🎉- We have made sure the product is prominent tying in when and why the product should be used.
✏️Messaging ✏️ - We've put together a variety of messages across the content to captivate and relate to the three audiences; the natural lover, the health enthusiast and Mother/Kids aged 1-6.
📱Visually Entertaining 📱 - Grabbing the attention of the viewer can be tough on social so we're focused on making each video as entertaining as possible in a short space of time.
🔇Sound Off 🔇- Content can all be understood with sound off and delights with sound on
📈Creative Variance 📈- Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content.
IN-HOUSE CUTDOWN CONTENT
We have cutdown and edited the videos to work with the required placements and target the six overall audiences.
Below you will see 11 videos from creators and 7 cutdown videos from which you can select 14 to license.
These 14 will then be formatted once decided upon.