Vidsy + Zendium


During this campaign you supported 7 UK creators.


The Creative Articulation

Using the existing static assets, we asked creators to create three different video ideas to target the three audiences discussed to encourage users to learn more about Zendium toothpaste!

Social Elements

Below you'll see some examples of how we've ensured that the content fits with social:

๐ŸŽ‰Contextual Relevancy ๐ŸŽ‰- We have made sure the product is prominent tying in when and why the product should be used.

โœ๏ธMessaging โœ๏ธ - We've put together a variety of messages across the content to captivate and relate to the three audiences; the natural lover, the health enthusiast and Mother/Kids aged 1-6.

๐Ÿ“ฑVisually Entertaining ๐Ÿ“ฑ - Grabbing the attention of the viewer can be tough on social so we're focused on making each video as entertaining as possible in a short space of time. 

๐Ÿ”‡Sound Off ๐Ÿ”‡- Content can all be understood with sound off and delights with sound on

๐Ÿ“ˆCreative Variance ๐Ÿ“ˆ- Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content. 


We have cutdown and edited the videos to work with the required placements and target the six overall audiences.

The Content

Below you will see 11 videos from creators and 7 cutdown videos from which you can select 14 to license. 

These 14 will then be formatted once decided upon. 

If you have any questions about the content or issues logging in please contact