Vidsy Yves

 

During this campaign you supported 20 🇬🇧 creators who created 28 pieces of content.

Here is a link to the complete content showcase. Below, we have also shared our suggested formats for using the content. 

 

N.B. We recommend previewing the Facebook content below on a mobile device


How To Carousel

As a new product and a new part of the beauty regime it's important to explain to the consumers the process and how it will fit into their current regime. 

The White Now Touch process is perfect for the Facebook carousel format as it makes it simple to understand the different steps involved. 

Benefits include: Audience Interaction, Mobile First Optimised, Engaging Format

 
 
 

Click the image above to see an example of the ad in your Facebook feed. 

 

Lifestyle Carousel

Allowing the consumer to flick through a showcase of relatable people is a perfect way to grab their attention in the news feed. 

Each vignette would show a short lifestyle snippet encouraging the user to flick through the content to see more. The content within the carousel can be intelligently optimised to ensure that the most engaging content is always displayed within the first panel. 

There are several different stories that can be told using the same footage including: 

  • Product Efficacy - Always wanted whiter gnashers? Go three shades whiter with our new whitening pen.
  • Confidence - See how Lily found her confidence with our White Now Touch pen.
  • Beauty Regime - Click to see the new beauty secret that's making these girls smile.
  • Engagement - Share your best #SignalSmile in the comments below, the most creative will receive a new White Now Touch pen. 

Benefits include: Always On Approach, Increased Connection Through Storytelling, Mobile Optimised

 

Carousel Example: 

 
 

Click the image above to see an example of the ad in your Facebook feed. 

 

Distribution Example

Below we have highlighted one example of a distribution strategy. 

By sequencing a set of video ads we can increase brand awareness around the White Now Touch brand and product. By hooking the viewer we can refresh their memory by even using the same model in both videos ensuring that the content is easily recognisable as being from the same series. 

The ads would be retargeted based on engagement with the content. For example, everyone that watches to 95% of video 1 will be targeted with video two. 

 
Video 1 - A lifestyle film grabs the attention of the viewer whilst the caption and overlays bring in messaging relating to the product

Video 1 - A lifestyle film grabs the attention of the viewer whilst the caption and overlays bring in messaging relating to the product

Video 2 - A functional demo shows how the product is used and reiterates the messaging from the first video whilst prompting a CTA. 

Video 2 - A functional demo shows how the product is used and reiterates the messaging from the first video whilst prompting a CTA. 

 
 

Click either of the images above to see an example of the ad in your Facebook feed. 

 

Branding

As a new product it's really important that we make it easy for the consumer to remember the brand. The three endslates variants below offer some variety for how we can bring branding into the content that is used. 

Endslate 1 - Simple branding to make it clear what the product is

Endslate 2 - A more expressive and immersive branding example

Always On Branding - This version allows for the branding to be brought in towards the beginning of the video content in a more subtle and native way. 

Endslate Example 1

Endslate Example 2

Always On Branding


If you have any questions please email archie@vidsy.co