Vidsy + YSL All Hours
During this campaign you supported 10 UK creators.
The Creative Articulation
We wanted to create something more exciting and all together more engaging than the stand alone existing content, we also wanted to ensure that we really mixed the assets together so it felt like a complete campaign.
Below you'll see some examples of how we've ensured that the content fits with social:
🎉Contextual Relevancy 🎉- Ensuring every piece channels the YSL ethos and focuses on making face sexy.
✏️Messaging ✏️ - We've put together a variety of messages across the content to captivate and relate to the audience
🏃Pacing 🏃- Grabbing the attention of the viewer can be tough on social so we're focused on ramping up the energy to ensure that there's lots of things to entertain
🔇Sound Off 🔇- Content can all be understood with sound off and delights with sound on
📈Creative Variance 📈- Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content.
Below you will see 10 videos from which you can select 5 to license.
These 5 will then be formatted in landscape for YouTube