Vidsy + L'Oréal Paris
#Unlimited Mascara


During this campaign you supported 12 UK creators.

The Creative Articulation

Working from the influencer assets we wanted to create a series of videos that help tell the Unlimited Mascara story. 

We have two options for each of the influences as well as a few other pieces that we were keen to show off.

Social Elements

Below you'll see some examples of how we've ensured that the content fits with social:

🎉Contextual Relevancy 🎉- Each influencer gets their own unique piece pushing recall and also allowing us to test which influencer works best!

✏️Messaging ✏️ - The messaging follows the storyboards provided and some of the extra pieces experiment with some slightly different stories

🏃Pacing 🏃- Grabbing the attention of the viewer can be tough on social so we're focused on ramping up the energy to ensure that there's lots of things to entertain right from the off

🔇Sound Off 🔇- Content can all be understood with sound off and delights with sound on - the soundtrack is awesome!

📈Creative Variance 📈- Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content. 

The Content

Below you will see 8 videos from which you can select 4 to license. 

Bonus Content

Because the assets are awesome we couldn't just leave them be! As well as creating the original storyboards we've also created a series of 6 second pieces which can also be used. 

Depending on level of amends we're happy to include 3 of these without extra cost. 

If you have any questions about the content or issues logging in please contact