Vidsy + Stylista x Colorista
During this campaign you supported 12 UK creators.
The Creative Articulation
Using the existing assets we wanted to bring some new context and messages to the range and altogether add some more energy and colour the to the existing content!
Below you'll see some examples of how we've ensured that the content fits with social:
🎉Contextual Relevancy 🎉- Tying into the summer festival trend we ensure that every video positions the products as the perfect festival accessories.
✏️Messaging ✏️ - We've put together a variety of messages across the content to captivate and relate to the audience.
🏃Pacing 🏃- Grabbing the attention of the viewer can be tough on social so we're focused on ramping up the energy to ensure that there's lots of things to entertain.
🔇Sound Off 🔇- Content can all be understood with sound off and delights with sound on
📈Creative Variance 📈- Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content.
✅Product Mix ✅- We have a selection of content that covers both ranges together and on their own.
Below you will see 12 videos from which you can select 5 to license.