Vidsy + SkinCeuticals
During this campaign you supported 10 creators.
The Creative Articulation
For this brief we wanted to bring the SkinCeuticals products to life and build an awareness for the brand.
Without trying to over complicate the message or confuse the viewer we've focused on one clear story per video to ensure that the information is easy to consume.
Below you'll see some examples of how we've ensured that the content fits with social:
🎉 Contextual Relevancy 🎉- Playing with the SkinCeuticals look and feel, each video incorporates different elements to help bring the story and products to life.
⭐️ Attention Grabbing ⭐️- Grabbing the attention of the viewer can be tough on social so we're focused on ramping up the energy from the get-go, ensuring that there's lots of things to entertain.
👑 Branding 👑 We've ensured SkinCeuticals' branding is clearly identifiable from the off, across all videos.
🔇Sound Off 🔇- Content can be understood with sound off and delights with sound off.
🔍 Product Variation 🔍 Across the videos there are some that focus on specific products whilst others touch upon the brand and its values as a whole. This makes the content perfect for testing to see what resonates with consumers.
Below you will see 10 videos, from which you can select a total of 5 to license.
Please Note: When referencing videos please use the code found above the video (E.g. ZJT_0744)