Vidsy + Rexona
During this campaign you supported 30 UK creators.
If you have any questions about the content please contact firstname.lastname@example.org
The Creative Articulation
For this campaign our aim was to repurpose the existing TVC content to create something that changes the tone of the content and positions Rexona heavily within the context of the World Cup.
Proposition explained within 5 secs
Emotional Hooks + Cues
Grabbing attention with human emotion
Optimised for sound off
Message understood without the use of voice over
Variety of tones + story arcs
Allows ability to test what better resonates with the audience
Strong brand association
Rexona Can + Message
Branding and overlays
Each video has a slightly different execution for branding which can be applied across all selections if needed.
Below you'll find a selection of content across all the territories.