Vidsy + Rexona


During this campaign you supported 30 UK creators.

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The Creative Articulation

For this campaign our aim was to repurpose the existing TVC content to create something that changes the tone of the content and positions Rexona heavily within the context of the World Cup. 


  • Global
  • Mexico
  • Argentina
  • Russia
  • Germany
  • Brazil

Social Elements

  • Quick message
    Proposition explained within 5 secs 

  • Emotional Hooks + Cues
    Grabbing attention with human emotion

  • Optimised for sound off
    Message understood without the use of voice over

  • Variety of tones + story arcs
    Allows ability to test what better resonates with the audience

  • Strong brand association
    Rexona Can + Message

Branding and overlays 

Each video has a slightly different execution for branding which can be applied across all selections if needed. 

The Content

Below you'll find a selection of content across all the territories.