Vidsy + Playdemic #THEPERFECTSHOT 

 

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The Creative Articulation

The purpose of this brief is to build on the strategy of our last campaign and test creative approaches to fly throughs. For this brief we asked creators to think outside the traditional game play and use clever animations playing with perspectives and angles in interesting ways. 


Delivery

  • All videos are optimised 9:16 for Snapchat and Instagram stories placement.
  • 8 videos will be selected for initial testing. 
  • Following testing 3 videos will be re-formatted 16:9 and 1:1 for other plcaements. 

The approaches

  • The ultimate shot: The pieces take the learning about our fly though content and go above and beyond with new ways to show the perfect shot. There is purposely little messaging based on prior learnings. 
  • The golden shot: As golden shot is a special feature with unique mechanics, course and assets, some videos focus specifically on though throughs of a golden nature. 

The Content

We have 16 pieces for you to choose from. Below we have suggested our fave 8


If you have any questions about the content or issues logging in please contact lydia@vidsy.co