Vidsy + Playdemic #Golfclashduels

 

During this campaign you supported 21 UK creators who created to 21 pieces of content. 


Below we have shared some of our suggestions for executions.

If you have any questions about the content or issues logging in please contact lydia@vidsy.co


The Creative Articulation  

In this project Playdemic wanted to see content which took the straight, one shot ball mechanic which has shown success and explore how we could ramp up excitement and drama to further drive conversions. All content aims to push the audience to download the app and get playing. 


Delivery

  • Format: All videos are currently optimised for Snapchat & Instagram stories, after selection the content will then be optimised for other formats (1:1, 16:9).
  • Language: Currently all content is English. After selection content will be adapted for German, French & Japanease. 
  • Message: Copy within the content is aligned to core Golf Clash messaging. We use 'Download now' to further drive swipe ups. 

Tactics: 

  • How to play: Pieces which give a short demo of the key gameplay features e.g. earn rewards, battle opponents. 
  • Keep me hanging: Pieces which tease of what may happen next.
  • Excitement drivers: Pieces which demo the element of the game in a dramatic, fun way. 
  • Could you..: Pieces which play on the competitive idea that you could do better but must play to find out.  

If you have any questions about the content or issues logging in please contact lydia@vidsy.co