Vidsy + Pingit Christmas

 

During this campaign you supported 17 UK creators who created to 17 pieces of content.

For this project you are able to license 10 pieces of content. 

If you have any questions about the content or issues logging in please contact archie@vidsy.co


The Creative Articulation

For this campaign our aim was to create some fast paced content to get customers to understand and remember that they can send money abroad this Christmas, completely fee-free! 

We have a variety of different characters in different locations all pushing the same unique message. Pingit’s proposition is unique so I think we’re well placed to tell this story to the different segments. 

Flags can be customised to the most popular markets or a sub-segment of the current markets to test.


Delivery

  • Format: All videos are 1:1, optimised for Facebook and Instagram in-feed.

Social Elements

  • Quick message
    Proposition explained within 5 secs 

  • Optimised for sound off
    Message understood without the use of voice over

  • Flags drawing the eye towards the CTA
    Can be customised to match audience

  • Strong brand association
    Pingit colours and branding

  • Contextually Relevant
    Tying in nicely to Christmas


Branding and overlays 

Flags can be customised to the most popular markets or a sub-segment of the current markets to test.

Stop Press! 

We've updated the branding on one piece of content to show the inclusion of the end frame, an example can be seen below 👇


The Content

We have 22 pieces for you to choose from. Below we have selected our fave 10. 


Facebook Ad Mockup

Below we have shared an example of the tone and copy that we would recommend. 

 
 

Click the above mockup to see an example within Facebook


Shiny bonus content 🎉

On top of the existing concept we have thrown in an alternative which offers an another way of getting the same message across. 

These pieces aim to grab the attention of the viewer on social and pose questions that the viewers will want answered as well.

These pieces can also be selected as part of your 10 videos and we would recommend testing them against the others to discover which the most effective creative route is. 


If you have any questions about the content or issues logging in please contact archie@vidsy.co