3 x videos
35 x £200 on completion
PLUS £1,000 in bonuses for top creators 👌
The Challenge - Deadline 27th September
You may have heard of Pingit before, but did you know you can use it to send money abroad with no fees?! #NoWay #YesWay
These vids are all about spreading the word about Pingit international payments in a fun and vibrant way. So get your thinking caps on because this one requires a bit of out of the box thinking 🤔
Got any questions? Talk to me! email@example.com 07979527865
- 2 x 15 second vids
- 1 x 6 second vid
- Don't feature Barclays
- Only use ££ and €€ (No $$)
- Avoid showing any brands logos - especially phones!
- Make sure your video settings are right (check deliverables)!
- No text overlays, fades to black or funky transitions
- For music, grab a suitable track from our partners Jukedeck
What to Do
For this brief we're showcasing how easy it is to send money abroad by comparing sending money with Pingit with some of the more outlandish and wild ways that you could try and do it!
If you're not an avid Pingit user yet (who even are you?! 😜 ) you can download the app to your phone here - you won't need to show the app in the vids but you should give it a go to see what it's all about!
You may know Pingit as part of Barclays but the app is open to non-Barclays customers so we're going equal opportunities here ✌️ That means, breaking ties with the association with Barclays so do not feature anything to do with the bank in your content. We want all the attention on Pingit.
‼️ IMPORTANT: Videos 1 and 2 will be made into one split screen vid at Vidsy HQ so, even though they're to be shot landscape, make sure that they can be cropped square to sit side by side. (As in the inspo vid below) ‼️
Video 1 - Just PingIt // 15 secs
In this vid, show somebody using the Pingit app to send money abroad to their friends/family BUT just to make it a bit more interesting, we don't want a standard product demo!
We don't want to see how the app works, instead it's about showing how quickly and easily the payment is done. Think a few swipes then relaxing into a sofa, a quick click and back to football kick ups or a final touch before you're back to relaxing in the garden. ☀️🏡😎
This video will focus on the emotion and action of the person using the app, it's about showing how easy and carefree it is to send money with just a few swipes of the finger. #Dream. It's okay if this one is simple, beautiful and straightforward as the action will be happening in video 2.
The themes to channel are easy, relaxed, chilled, happy and fun!
You need to avoid showing the phone screen and cover up the phone's logo.
Video 2 - The Alternative // 15 secs
Whilst Video 1 was all about how chilled, easy and relaxing it is to use pingit this one is about the much more crazy, hard and stressful ways you could send money abroad!
You need to get inventive to show the dire alternatives to using Pingit 😫 . We want super playful, over the top and creative here. Just going to the bank or using another app won't be allowed 😴
Think carrier pigeons 🕊 , bank notes in bottles 🌊 , paper aeroplanes 💸 and epic journeys! 🏃 🚣🏼 🏇🏊✈️
Don't be afraid to go over the top and a little crazy, in fact, that's exactly what we're asking for! The themes to channel are crazy, stressed, over the top, hilarious and adventurous!
Make sure you don't sacrifice your production quality when going over the top with your ideas. Make sure the filming and story is still easy to understand.
Video 3 - The Follow-up // 6 secs
In this vid, we want to see your same eccentric character from video 2, encouraging people to click onto the 'Install Now' button below the vid.
This is to really push people to install Pingit and avoid the awful scenario that your character has been through!
Keep a prop or a setting the same as video 2 to make sure it looks as though it's all part of the same series 😉
Think fun, OTT, playful, funny and creative.
Here are some vids from previous projects to show off what we mean by the split screen and to kick off your ideas 👍
1. Be Creative!
You could show anything from drones to camels to kayaks, we don't care how you do it just make it as fun and bizarre as possible!
2. Forget Barclays
This is about Pingit... Not Barclays. Avoid Barclays blue and definitely don't feature the bank (or others 🙊!)
3. No Brand Logos
We can't show any brands on this one - especially not phone brands, so put a cover on it or hold that mobile tactfully 😉
4. Think about that split screen
Videos 1 and 2 should be submitted as separate vids but make sure you think about how they'll look next to each other!
- Avoid any text overlays or funky transitions
- Hold on to your raw footage incase we need it at Vidsy HQ
- All content should be your own (no stock footage or Queen Bey tunes!)
- For music, use our partners Jukedeck.
- Anyone who is featured in your vids (even if it's you!) needs to sign the performer release below 👇 Send this back when you upload your final vids.
- 3 x videos following the brief set out above
- Vid formats - MP4, 16:9 - 1920x1080p25
- Audio - License free, upbeat music
If you have any questions, you can talk to me!