During this campaign you supported 6 creators. For this project your scope allows for 3 pieces of content. 

The brief...  

We wanted to create a new engaging Paddy Power experience for the viewer that would also be recognisable as being part of the 'Shit celeb' campaign. 

Our Approach:

  • Ricky!: We wanted to remix the original TVC in a mischievous way.
  • Horsing Around: We wanted to show camaraderie and banter of the behind the scenes photos of Sid and Paddy.
  • Jackpot: Utilising assets from the PP Games app with the TVC to really showcase the fun!

Social Thinking:

🔈Sound Matters 🔈Content optimised for sound off, delighting with sound on 

📱On the go content 📱Using a mix of continuously looping videos and story progression for different viewers. 

🚨 Attention grabbing 🚨Striking and mischievous visuals with to grab the viewer's attention. 

The Content:

Next steps:

  • Paddy Power to choose which of the three videos they would like to license.

  • Paddy Power to submit any amends on these three videos by email.

  • Following final approval of the 1:1 videos, Vidsy will re-format for 1080:1920 for Snap, and 1200x628 for Facebook.

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