Vidsy + PADDY POWER
During this campaign you supported 6 creators. For this project your scope allows for 3 pieces of content.
We wanted to create a new engaging Paddy Power experience for the viewer that would also be recognisable as being part of the 'Shit celeb' campaign.
- Ricky!: We wanted to remix the original TVC in a mischievous way.
- Horsing Around: We wanted to show camaraderie and banter of the behind the scenes photos of Sid and Paddy.
- Jackpot: Utilising assets from the PP Games app with the TVC to really showcase the fun!
🔈Sound Matters 🔈Content optimised for sound off, delighting with sound on
📱On the go content 📱Using a mix of continuously looping videos and story progression for different viewers.
🚨 Attention grabbing 🚨Striking and mischievous visuals with to grab the viewer's attention.
Paddy Power to choose which of the three videos they would like to license.
Paddy Power to submit any amends on these three videos by email.
Following final approval of the 1:1 videos, Vidsy will re-format for 1080:1920 for Snap, and 1200x628 for Facebook.
If you have any questions about the content or issues logging in please contact firstname.lastname@example.org