Vidsy + Nowtv // Snap
During this campaign you supported 14 UK creators.
The Creative Articulation
Taking learnings from existing successful NOWTV Snap content we wanted to build upon this and create something that would get people taking about NOWTV and wanting to learn more about the service.
Using a mixture of great new shows/movies as well as some old favourites we created a series of awesome content looking to tap into binge-loving millennial mindset.
Below you'll see some examples of how we've ensured that the content fits with social:
✏️Messaging ✏️ - We've put together a variety of messages across the content to captivate and relate to the audience
🏃Pacing 🏃- Grabbing the attention of the viewer can be tough on social so we're focused on ramping up the energy to ensure that there's lots of things to entertain right from the off.
🔇Sound Off 🔇- Content can all be understood with sound off and delights with sound on
📈Creative Variance 📈- Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content.
Below you will see 16 videos from which you can select 3 to license.