Vidsy Muse

 

During this campaign you supported 10 🇬🇧 creators who created 20 pieces of content.

Here is a link to the complete content showcase. Below, we have also shared our suggested formats for using the content. 

 

N.B. We recommend previewing the Facebook content below on a mobile device


How To Carousel

A product carousel grabs the attention of the consumer and encourages them to interact with the content. 

This format is best used to display the different steps that are required for the application of the serum. Being a new product and routine, it's important to drive home the required steps to ensure efficacy if they sample the product. 

Bespoke links can help explain the benefits of the product, as well as drawing people directly to purchase. 

Benefits include: Audience Interaction, Mobile First Optimised, Engaging Format

 
 
 

Click the image above to see an example of the ad in your Facebook feed. 

 

Will It Hurt Carousel

The aim of this content is to capture the consumers attention with relatable sensitive moments! Using the carousel format allows us to showcase a variety of faces and scenarios. 

Using a mobile optimised format means each video would have a defined call to action tailored to the content. 

Benefits include: Always On Approach, Increased Connection Through Storytelling, Mobile Optimised

 

Carousel Example: 

 
 

Click the image above to see an example of the ad in your Facebook feed. 

 

Distribution Example

By first using the 'Will It Hurt' content we can identify consumers that engage and interact with the content the most. These consumers will then be pushed the functional demo clips as we can understand that it's a problem they are facing. 

By sequencing the ads we create a better story for the consumers and give them more reason to keep Signal front of mind. The problem/solution approach makes the content easy to digest and understand. 

 
Video 1 - Our eye-catching 'Will It Hurt' carousel captures the consumers attention

Video 1 - Our eye-catching 'Will It Hurt' carousel captures the consumers attention

Video 2 - A functional demo shows how the product is used

Video 2 - A functional demo shows how the product is used

 
 

Click either of the images above to see an example of the ad in your Facebook feed. 

 

Branding

As we are offering a new solution to a common problem it's really important that we make it easy for the consumer to remember the brand. The three endslates below offer some variety for how we bring branding into the content that is used. 

Frontslate - By using graphics at the beginning of the video we are able to quickly draw a connection to the brand and ensure that the consumer will be keeping Signal front of mind. 

Endslate - This closing branding helps the consumers that finish the content to strongly identify the brand that they have engaged with.

Always On Branding - This branding can stay on screen for as long as need. This helps to reinforce the brand in a subtle way whilst the user is engaging with the content. 

Frontslate Example

Endslate Example

Always On Branding


If you have any questions please email archie@vidsy.co