During this campaign you supported 20 🇬🇧 creators who created 41 pieces of content.
Here is a link to the complete content showcase. Below, we have also shared our suggested formats for using the content.
N.B. We recommend previewing the Facebook content below on a mobile device
A product carousel grabs the attention of the consumer and encourages them to interact with the brand and product range. The story telling aspect allows us to showcase a range of products and their benefits whilst also consistently driving the CTA.
This format is best used to promote the blemish kit.
Bespoke links draw the user directly to the product page and each vignette will reinforce many of the 'reasons to believe' through the caption under the content.
Benefits include: Audience Interaction, Mobile First Optimised, Engaging Format
Click the image above to see an example of the ad in your Facebook feed.
The aim of this content is to capture the consumers attention, showcase the products being used, draw their attention specifically to the products and branding and finally push them to the website.
These videos can be formatted as carousels or as a series of individual videos that retarget users based on how they engaged with the previous content.
For example, everyone that completes 95% of video 1 would be pushed the subsequent videos or everyone that clicked on Video 3 will be pushed Video 4.
Each video would have a defined call to action tailored to the content.
Benefits include: Always On Approach, Increased Connection Through Storytelling, Mobile Optimised
Click any of the images below to see an example of the ad in your Facebook feed.
Video Series Example
Click any of the images above to see an example of the ad in your Facebook feed.
The three endslates below offer some variety for how we bring branding into the content that is used.
Frontslate - By using graphics at the beginning of the video we are able to quickly draw a connection to the brand and ensure that the consumer will be keeping Murad front of mind.
Endslate - This closing branding helps the consumers that finish the content to strongly identify the brand that they have engaged with.
General Overlays - These messages can be adjusted depending on the content. Their purpose is to reinforce the 'reasons to believe' and push the consumer to act upon the content.
Some examples of messages that could be included are:
- Money Back Guarantee
- Clearer Skin In 96 Hours
- Free Shipping
- Free Sample!
- Advanced Breakout Control
If you have any questions please email firstname.lastname@example.org