Vidsy + Addison Global
#MoPlay

 

During this campaign you supported 15 UK creators.


The Creative Articulation

With a new launch it's great to have a fresh perspective and have the ability to start something from scratch. 

For this brief we've got a series of videos aimed at teasing the viewer and building the awareness for MoPlay.


Social Elements

Below you'll see some examples of how we've ensured that the content fits with social:

🎉Contextual Relevancy 🎉- Each video features the key sports that the target audience likes and resonates with. We've kept the images vague so as to not tie the brand to one nation, player or club. 

✏️Messaging ✏️ - The messaging follows the shared copy. Some videos explore slightly different concepts as well as shortened versions of the existing messaging.

🏃Pacing 🏃- Grabbing the attention of the viewer can be tough on social so we're focused on ramping up the energy to ensure that there's lots of things to entertain right from the off

🔇Sound Off 🔇- Content can all be understood with sound off and delights with sound on - the soundtracks are awesome!

📈Creative Variance 📈- Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content + branding.


The Content

Below you will see 18 videos from which you can select 3 to license. 

Additional videos available to license at £1,000 per video


If you have any questions about the content please contact archie@vidsy.co