Vidsy Method

 

During this campaign you supported 21 🇬🇧 creators who created 40 pieces of content.

Here is a link to the complete content showcase. Below, we have also shared our suggested formats for using the content. 

 

N.B. We recommend previewing the Facebook content below on a mobile device


#TheMethodWay Carousel

Embracing Method's colourful, stylish and playful nature we capture the consumers attention in the newsfeed and entice engagement through the use of a Facebook carousel. 

Starting with a bold and disruptive first vignette we then draw viewers into the story of The Method Way as they swipe through the content.

Benefits include: Audience Interaction, Mobile First Optimised, Increased Connection Through Storytelling

 
 
 

Click the image above to see an example of the ad in your Facebook feed. 

 

Product Carousel

One of the unique features of Method is the design of the products as well as the breadth of different colours and ranges. By using a Facebook carousel we're able to showcase this selection and really emphasise to consumers the variety on offer. 

Bespoke links draw the user to each individual product page allowing them to interact with the exact products they are interested in.

Benefits include: Always On Approach, Engaging Format, Mobile Optimised

 

Click the image above to see an example of the ad in your Facebook feed. 

 

Distribution Example

Below we have highlighted one example of a distribution strategy. 

Through a series of content we can increase awareness and recognition around the Method brand. We aim to hook in the viewer, show off a demo of the product and finally show the satisfaction associated with the brand. 

The ads would be retargeted based on engagement. For example, everyone that watches to 95% of video 1 will be pushed the next video or everyone that clicked on video 2 will be pushed video 3. 

Benefits include: Always On Approach, Increased Connection Through Storytelling, Mobile Optimised

Video 1 - Shows the character having fun getting really messy whilst the caption and CTA bring in messaging relating to the product.

Video 1 - Shows the character having fun getting really messy whilst the caption and CTA bring in messaging relating to the product.

Video 2 - A fun demo showing the product in use, reminding viewers of Method and introducing the recognition of the bottle. 

Video 2 - A fun demo showing the product in use, reminding viewers of Method and introducing the recognition of the bottle. 

Video 3 - A final video that encapsulates the positive sentiment towards the brand and includes a CTA linking to the product range.

Video 3 - A final video that encapsulates the positive sentiment towards the brand and includes a CTA linking to the product range.

 

Click either of the images above to see an example of the ad in your Facebook feed. 

 

Branding

It is important to ensure that branding on the content is in keeping with the fun, stylish and disruptive nature of The Method Way. The three endslates variants below offer some variety for how we can bring branding into the content that is used. 

Frontslate - Ensuring that the brand is pushed to all viewers early on

Endslate - To leave viewers with the brand after completing the content

Overlay - This version allows for the branding to be brought in part way through the content in a subtle but bold way. 

Frontslate Example 1

Endslate Example 2

Overlay Example


If you have any questions please email archie@vidsy.co