During this campaign you supported 20 creators.

The Creative Articulation

To help launch Maybelline's new serum to the mass, we've created a series of videos representing all Lash Sensational stories: the iconic mascara, the brand new serum, and the incredible results of combining the two products. 

Social Elements

Below you'll see some examples of how we've ensured that the content fits with social:

πŸŽ‰ Contextual Relevancy πŸŽ‰- Using TVC elements ensures there's relevant messaging, to drive brand awareness and product affinity. 

⭐️ Attention Grabbing ⭐️- Grabbing the attention of the viewer can be tough on social so we're focused on ramping up the energy from the get-go, as well as ensuring that there's lots of things to entertain.

 πŸ‘‘ Product πŸ‘‘ We've landed the product early on in each video, and for serum in particular, we feature a boxed packshot so consumers will recognise this new product in-store.

πŸ”‡Sound Off πŸ”‡- Content can be understood with sound off and delights with sound on.

πŸ” Product Variation πŸ”  Our selection of videos ensures both the Lash Sensational Mascara and Boosting Serum, as well as a combination of the two, are represented here. This makes the content perfect for testing to see what resonates with consumers and drives the most conversions.

The Content

Below you will see 20 videos across three showreels: 11" for YouTube, 10" for Facebook and 6" for YouTube.

From this bank you're able to license a total of 9 videos.

Please Note: When referencing videos please use the code found above the video (E.g. SSG_0505

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