Vidsy + MAison margiela
During this campaign you supported 10 creators.
The Creative Articulation
There’s no such thing as normal - and this content is anything but ordinary.
To amplify the launch and help drive mass awareness of Maison Margiela’s new fragrance, My Mutiny, we’ve created a series of social-specific videos that push creative boundaries, while staying true to the original campaign content.
Below you'll see some examples of how we've ensured that the content fits with social:
🎉 Contextual Relevancy 🎉- All of the videos preserve the campaign’s look and feel, as well as core messaging, such as ‘this is my mutiny’.
⭐️ Attention Grabbing ⭐️- Grabbing the attention of the viewer can be tough on social so we're focused on ramping up the energy from the get-go, ensuring that the pace keeps you involved until the very end.
👑 Branding 👑 - We've ensured Maison Margiela branding is clearly identifiable from the off, across all videos.
🔇Sound Off 🔇- Plug your headphones in, because they're amazing with sound. But they're just as strong with the audio off.
🔍 Feature Variation 🔍 - Our selection of videos below ensures all aspects of the campaign deliverables are covered, from the Hero and Teaser, to a Tuberose-focus, Bottle-focus and Perfumer spotlight.
💃 Leveraging the Assets 💃 - We’ve pushed the boundaries even further on a few videos by leveraging the cool influencer interview content.
Below you will see 12 videos, from which you can select a total of 5 to license. We’ve ordered them as follows: Hero, Teaser, Tuberose, Bottle and Perfumer.