Vidsy + Elvive
During this campaign you supported 16 UK creators.
The Creative Articulation
For this campaign we wanted to create content that really grabbed the attention of the viewer on social and got them to consider the Elvive Heat Mask as a new product to fit into their routine moving forward.
Below you'll see some examples of how we've ensured that the content fits with social:
🇰🇷Contextual Relevancy 🇰🇷- Playing on the Korean heritage we've implied that this is the next big UK trend and something that people don't want to miss out on.
😜Playfulness 😜- Some assets are more playful than others using fun graphics, quick cuts and before/after montages to grab the attention of the viewer.
🔇Sound Off 🔇- Content can all be understood with sound off and delights with sound on
🙋Real opinions 🙋- We've focused heavily on some of the customer reviews bringing real people's opinions into the mix.
✅Single Focus ✅- Each piece of content has a single message/idea across it not to make the content too complex and each matches one of the story arcs provided in the brief.
We have split the content off into the story content and carousel examples. For this brief you are able to license 5 videos.
Note: When licensing, 1 x Carousel can be made up of upto 5 frames