Vidsy + Golf Clash
During this campaign you supported 13 UK creators.
The Creative Articulation
There's always a new tournament around the corner in Golf Clash and with this comes the opportunity to take your golfing to the next level against players all over the world!
In this project we looked at how we can play off the competitive angle with a number of different routes proving that you need skill to rise to the top in Gold Clash.
Below you'll see some examples of how we've ensured that the content fits with social:
✏️Messaging ✏️ - We've put together a variety of messages/stories across the content to captivate and relate to the golf-hungry and competitive audience
🏃Pacing 🏃- Grabbing the attention of the viewer can be tough on social so we're focused on ramping up the energy to ensure that there's lots of things to entertain and build intrigue right from the off
🔇Sound Off 🔇- Content can all be understood with sound off and delights with sound on
📈Creative Variance 📈- Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content
⛳️Fly-through vs. Challenges ⛳️ - Some pieces integrate the fly through that we know has worked well whilst some others focus on different ways to challenge and excite the viewer.
Below you will see 13 videos from which you can select 8 to take forward to testing.