Vidsy + Garnier
During this campaign you supported 10 creators.
The Creative Articulation
For this brief we wanted to take the already great assets and add a little more to them.
We've focused on bringing the charcoal aspect to life, showing how the products work and bringing some character to the different pieces.
There are assets that focus on singular products as well as two know launches.
Below you'll see some examples of how we've ensured that the content fits with social:
🎉 Contextual Relevancy 🎉- Using playful social first elements and relatable messaging and hooks to keep the viewers entertained.
⭐️ Attention Grabbing ⭐️- Grabbing the attention of the viewer can be tough on social so we're focused on ramping up the energy from the get-go, ensuring that there's lots of things to entertain.
👑 Branding 👑 We've ensured Garnier branding is clearly identifiable from the off, across all videos whilst also including charcoal elements across the range for that extra oomph!
🔇Sound Off 🔇- Content can be understood with sound off and delights with sound on.
🔍 Product Variation 🔍 Across the videos there are some that focus on specific products whilst others touch upon the application process. This makes the content perfect for testing to see what resonates with consumers.
Below you will see 11 videos, from which you can select a total of 5 to license.
Please Note: When referencing videos please use the code found above the video (E.g. SSG_0505)