Vidsy + Small Giant
Empires & PUzzles
During this campaign you supported 7 creators.
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The Creative Articulation
Taking our learnings from the first brief we ensured that this brief had several key elements to it:
- Match 3 - Taking it to the next level and really showcasing to gamers how simple the game is to pick up.
- Complexity - Focusing on the visual story
- Tone - Using brighter footage and ensuring that the tone is lighter and more fun than some of our previous executions.
- Aspect - Focus on designing the content to be portrait first.
- All videos are currently optimised 9:16 with varying durations.
- Once you have selected 4 videos there is one other format that we can optimise the content for.
Creative Best Practices
💁Creating Some Drama - We've included some more story led openings to grab the attention of the viewer and get them excited about the story as well as the gameplay.
🏃Quick To Understand - Using clear language and visuals to ensure the story is easy to comprehend.
👹Character Focused - Dialling up the hero aspect on some of the key characters to make them exciting to play with.
🎉 The Content 🎉
Below you'll see a range of 10 videos from which you are able to license 4.