Vidsy + Elnett
During this campaign you supported 10 UK creators.
The Creative Articulation
Working from the success of the previous campaign our goal was to create a series of videos that focused more heavily on the specific looks with the aim of building the awareness and presence within the market.
Each of the videos features a specific look from the existing tutorials but uses a range of different techniques and styles to introduce this to the viewer.
Below you'll see some examples of how we've ensured that the content fits with social:
🎉Contextual Relevancy 🎉- Using moments that tie into the everyday experiences of the target market we push relevant content to them at times that matter.
✏️Messaging ✏️ - The messaging follows the shared copy. Each video has a slightly different style and approach to bringing this in.
🏃Pacing 🏃- Grabbing the attention of the viewer can be tough on social so we're focused on ramping up the energy to ensure that there's lots of things to entertain right from the off. Product from the start is a must!
🔇Sound Off 🔇- Content can all be understood with sound off and delights with sound on - the soundtracks are awesome!
📈Creative Variance 📈- Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content + branding.
Below you will see 10 videos from which you can select 5 to license.