Vidsy + EBAY

 

During this campaign you supported 18 UK creators who created to 21 pieces of content. 

If you have any questions about the content or issues logging in to the platform please contact archie@vidsy.co


Social constructs:

Quick to understand - Visual story that quickly gets across the message

Sound matters - Sound used as a value add and full story 

On the go content - All video optimised for social and under 10 secs

Attention grabbing - Impactful opening frames which feel native to the platform


Part 1 'Embaressing Moments': 

Sometimes people need to think about the others in our lives who may notice things that we’re totally oblivious of. 

Purpose: Getting viewers to think outside of the box and consider how their peers would perceive the items in their home.

Objective: Awareness and brand consideration.  

Message: Time to upgrade?


Part 2 'Time to upgrade!':

Sometimes the things we own can make us a little bit grossed out. In this execution we show the happiness people feel when they get something new!

Purpose: Connecting the exciting emotion of getting something new with the Ebay Kleinanzeigen brand.

Objective: Awareness and brand consideration.  

Message: Time to upgrade yet?