Vidsy + Playstack #DigThatGold
During this campaign you supported 11 UK creators.
The Creative Articulation
Working from the previous best performing assets we wanted to create a suite of assets that play off the idea that real players get real gold!
Each video focuses on a slightly different way of introducing the characters, the game and it's great gold proposition.
Below you'll see some examples of how we've ensured that the content fits with social:
✏️Messaging ✏️ - We've put together a variety of messages across the content to captivate and relate to the audience.
🏃Pacing 🏃- Grabbing the attention of the viewer can be tough on social so we're focused on ramping up the energy to ensure that there's lots of things to entertain right from the off.
🔇Sound Off 🔇- Content can all be understood with sound off and delights with sound on
📈Creative Variance 📈- Using a mixture of characters, real life winners and messaging we tell the story of Dig That Gold in several different ways.
Below you will see 11 videos from which you can select 4 to license.
These 4 will then be formatted for the different placements.