4 x 15 sec videos
This brief is about that sweet cleanse, showing off how the Dermalogica double cleanse is a whole new level of clean that everyone needs to try 😱
Got any questions? Talk to me! firstname.lastname@example.org 07749933400
Need To Know
- 3 x 15 second videos
- Audio tracks from jukedeck (except 'review' which doesn't need music 👌)
- Should be fun and playful
- Should be clean and bright
Video 1 - How-to 💁
This vid is a simple how to, showing off the double cleanse process. You must follow the steps below:
You’re all dolled up, make-up on point and posing to camera, keep it playful, maybe blowing a kiss or giving a cheeky wink 😉
Show off your pre-cleanse to camera, pump 2 pumps into dry hands and massage onto a dry face, it will start breaking down all of that makeup and oil!
Next, dampen your hands and work them over your face to emulsify the product, it will go from being oily to being milky
Rinse off or remove with a sponge
Show off your second Dermalogica cleanser to camera, add the product to wet hands and work it into a foam. Massage all over the skin and rinse off for a new level of clean!
Show off your clean and smooth skin to camera and give us a smile!
Video 2 - White Towel Test 💄
Here’s where we really put the product to the test!
Start with a full face of make up and then use a make-up wipe, on just the left side of your face. Then, use the double cleanse technique on the right side of your face.
When you wash both side of your face clear and dry it on a clean white towel the results should become very clear. The idea is that the left side of your face (the wipe side) will leave some make-up residue on the towel while the double cleanse side will be as white and clean as ever 😱
For the final shot, hold up the white towel to show just the side of your face which was double cleansed - making sure the clean half is next to your face, as in the example below 👇
Video 3 - Review 👍
In this vid we want a good ol’ fashioned review of the product, talking about what you thought of the double cleanse process, the difference that it made to your skin and your general feelings about the product. Remember this should be real and not scripted!
The best way to go about it is to chat as you would to a friend about the product, be animated and enthusiastic in a genuine way. Then look through your footage and just cut out the best bits!
As a few examples you could talk about: the packaging and product, how good it was, the texture, the double cleansing process or even how it made your skin feel afterwards!
‼️ IMPORTANT - This video doesn't need music 🔇 ‼️
We've partnered up with Jukedeck for this project - it's super simple and pretty cool 😎
All you have to do is click on the link, create a free account and then pick your genre, mood and length of track and it will create a music just for you! Then just download it and whack it onto your vid 👌 Easy.
Let us know what you think of it! 😋
Think Fun. Fresh. Real. Clean. Informative. Playful.
Here is the double cleanse technique 👇
Here's an example of a great vid for Simple with the right tone and feel - the white towel test should look a little something like this at the end 😉
1. Show Some Emotion
Show us how great the product feels! It doesn't have to be forced it could just a satisfied smile or a light rub of that super soft skin.
2. Get Up Close
Let us see the details of what you're doing, close ups are the way to go on this one. Changing up the angles also make your vids more engaging
3. Have Fun With It
A hair flick here or a cheeky wink there will go a long way to make your video engaging and fun to watch.
4. Remember The Whole Picture
Don’t forget that everything is on show here so pay close attention to your hair, nails, outfits, settings etc. and make us super jel of how good you look 💅
- Videos should be 16:9 (landscape) format
- Avoid any text overlays or funky transitions
- All content should be your own (no stock footage or TayTay tunes!)
- For music, use the Jukedeck link to create your own tracks
- Please sign the performer release below and send it back when you upload your final vids 👇
If you have any questions, you can talk to me!