Below are two different examples of how the Vidsy Dermalogica content could be used to tell a more engaging story during the campaign.
Every image clicks through to example content and the showcase links are below.
One of the unique features of the skin mapping analysis is the breadth of different products and treatments available to each person. By using a Facebook carousel we're able to make this process more interactive and really emphasise to consumers the variety on offer.
Benefits include: Audience Interaction, Mobile First Optimised, Engaging Format
Bespoke links could draw the user to each individual product page as well as a generic CTA encouraging consumers to book their own face mapping analysis.
Click either of the images above to see an example of the ad in your Facebook feed.
Videos that would suit this format include: 34, 38, 41, 42, 46 and 47
Skin Story Series
The aim of these videos would be to showcase the full Dermalogica experience to the consumer. Through retargeting, a series of four ads would be shown to users based on their completion and engagement rate.
For example, everyone that completes 95% of video 1 would be pushed the subsequent videos or everyone that clicked on Video 3 will be pushed Video 4.
Benefits include: Always On Approach, Increased Connection Through Storytelling, Mobile Optimised
Each video would have a defined call to action prompting users to visit the Dermalogica site to find their nearest face mapping centre.
Click any of the images below to see an example of the ad in your Facebook feed.
Click any of the images above to see an example of the ad in your Facebook feed.
Videos that would suit this format include (ordered by distribution order):
[5, 35, 38, 2] [3, 19, 46, 13] [7, 32, 34, 18]
The three example endslates below offer variety in how to bring in the Dermalogica branding. Through testing of content we can determine which generates the best result for the objective.
If you have any questions please email firstname.lastname@example.org