Vidsy Dermalogica

 

Below are two different examples of how the Vidsy Dermalogica content could be used to tell a more engaging story during the campaign.

Every image clicks through to example content and the showcase links are below.

 

Product Carousel

One of the unique features of the skin mapping analysis is the breadth of different products and treatments available to each person. By using a Facebook carousel we're able to make this process more interactive and really emphasise to consumers the variety on offer. 

Benefits include: Audience Interaction, Mobile First Optimised, Engaging Format

Bespoke links could draw the user to each individual product page as well as a generic CTA encouraging consumers to book their own face mapping analysis. 

 
 
 

Click either of the images above to see an example of the ad in your Facebook feed. 

 

Videos that would suit this format include: 34, 38, 41, 42, 46 and 47


Skin Story Series

The aim of these videos would be to showcase the full Dermalogica experience to the consumer. Through retargeting, a series of four ads would be shown to users based on their completion and engagement rate.

For example, everyone that completes 95% of video 1 would be pushed the subsequent videos or everyone that clicked on Video 3 will be pushed Video 4. 

Benefits include: Always On Approach, Increased Connection Through Storytelling, Mobile Optimised

Each video would have a defined call to action prompting users to visit the Dermalogica site to find their nearest face mapping centre. 

Click any of the images below to see an example of the ad in your Facebook feed. 

 
Video 1 - Here we are introduced to the Face Mapping experience.

Video 1 - Here we are introduced to the Face Mapping experience.

Video 3 - We see the products and how they are used. 

Video 3 - We see the products and how they are used. 

Video 2 - Still following the procedure we see product selection and testing.

Video 2 - Still following the procedure we see product selection and testing.

Video 4 - We get an authentic and honest review of the process. 

Video 4 - We get an authentic and honest review of the process. 

 
 

Click any of the images above to see an example of the ad in your Facebook feed. 

 

Videos that would suit this format include (ordered by distribution order):
[5, 35, 38, 2] [3, 19, 46, 13] [7, 32, 34, 18]  


Endslates

The three example endslates below offer variety in how to bring in the Dermalogica branding. Through testing of content we can determine which generates the best result for the objective. 

Endslate Example 1

Endslate Example 2

Endslate Example 3


If you have any questions please email archie@vidsy.co