With the release of the Xperia Z3, Sony were keen to show off the abilities and features of their new phone through a range of videos which expressed the campaign message of ‘discover extraordinary in everyday’.
A selection of creatives were given a Z3 with the content produced focusing on showcasing the three main features of the phone. These videos told the Z3 story in a variety of different styles and creative interpretations, allowing each creative to focus on showing their favourite way to use each feature.
The video content used through Sony’s global Facebook page had 46% more reach than the average post. Sony was able to demonstrate to their fans the true power of their phones in an authentic and relatable way.
Ben, Aun, Chris, Chris, Henry,
Jack, Laura, Luis, Peter and Steph