Vidsy + KING #Candyturnsfive
During this campaign you supported 22 UK creators who created to 22 pieces of content.
Below we have shared some of our suggestions for executions.
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The Creative Articulation
In these ideas we bring to live the wooo hoo moments of Candy Crush. The content is short snappy and to the point. From the off we are sharing the moment of celebration and driving recognisable brand imagery. We see a range of people in different locations celebrating as candy rains down around them.
With this content we capture the attention of the viewer and prompt them to download to win win win.
- Format: All videos are currently optimised for Snapchat & Instagram stories, we can then look at formatting for other formats.
- Message: Copy within the content is aligned to core Candy Crush messaging. We use 'Download now' to further drive swipe ups.
Branding & Overlays
We start the candy action with raining candies as the protagonist celebrates their epic win.
The candy builds into a giant candy explosion, this then transitions the branded end-frame. We use the end-frame to reiterate the brand logo and use pulsing candies to draw attention to the CTA.
Bringing In Gameplay
We can bring in addition Candy crush context by opening the sequence with gameplay. See examples below.