Vidsy + BOTANICALS
During this campaign you supported 9 creators.
The Creative Articulation
'Do You Speak Botanicals?' is all about allowing Botanicals Fresh Care to explain the brand proposition, decode the ingredients and own this territory of expression.
Simple and impactful, the videos featured below translate the print and OOH into social-specific assets and enable the campaign to become truly unmissable.
Below you'll see some examples of how we've ensured that the content fits with social:
👑 Branding 👑 - Being an awareness campaign, we've ensured the Botanicals branding is clearly identifiable from the outset across all videos both with logo and look and feel.
🎉 Contextual Relevancy 🎉- Tying into the vegan movement and natural approach to living we've ensured that ingredients are at the forefront of the content.
⭐️ Attention Grabbing ⭐️- Grabbing the attention of the viewer can be tough on social. Using bold colours and graphics that stand out from the backgrounds we ensure we arrest the viewer in the feed.
🌿 Hero the Products 🌿 - Each product has a distinct video to bring it to life as well as videos that celebrate the range.
🔇Sound Off 🔇- Content can be understood with sound off but delight with sound on.
Below you will see 9 videos, from which you can select a total of 5 to license.
Once the videos have been selected we'll amend for:
- 1:1 square for FB/IG in-feed
- 9:16 portrait for IG stories