Vidsy + Barclays #SendItAbroad
During this campaign you supported 20 UK creators.
For this project you are able to license 10 pieces of content.
If you have any questions about the content or issues logging in please contact firstname.lastname@example.org
The Creative Articulation
For this campaign our aim was to create content that would quickly and easily let users realise that they can send money fee free to over 30 countries.
By using a variety of different situations for why people would be sending money abroad we can start to understand which routes the audience is really resonating with.
- Format: All videos are 1:1, optimised for Facebook and Instagram in-feed.
Proposition explained within 5 secs
Optimised for sound off
Message understood without the use of voice over
Strong brand association
BMB colours and branding
To different moments that would relate to the audience
Branding and overlays
We have two examples for how we would bring context to the visuals. We've focused on using overlays to quickly and easily land the message and prompt users to use the BMB app.
Overlay Example 1
Overlay Example 2
We have 22 pieces for you to choose from.
(When referencing content please use the name above the video e.g. FNZ_4180)
Facebook Ad Mockup
Below we have shared an example of the tone and copy that we would recommend.
Click the above mockup to see an example within Facebook