Vidsy + Barclays #SendItAbroad

 

During this campaign you supported 20 UK creators.

For this project you are able to license 10 pieces of content. 

If you have any questions about the content or issues logging in please contact archie@vidsy.co


The Creative Articulation

For this campaign our aim was to create content that would quickly and easily let users realise that they can send money fee free to over 30 countries. 

By using a variety of different situations for why people would be sending money abroad we can start to understand which routes the audience is really resonating with. 


Delivery

  • Format: All videos are 1:1, optimised for Facebook and Instagram in-feed.

Social Elements

  • Quick message
    Proposition explained within 5 secs 

  • Optimised for sound off
    Message understood without the use of voice over

  • Strong brand association
    BMB colours and branding

  • Contextually Relevant
    To different moments that would relate to the audience


Branding and overlays 

We have two examples for how we would bring context to the visuals. We've focused on using overlays to quickly and easily land the message and prompt users to use the BMB app. 

Overlay Example 1

Overlay Example 2


The Content

We have 22 pieces for you to choose from. 

(When referencing content please use the name above the video e.g. FNZ_4180)


Facebook Ad Mockup

Below we have shared an example of the tone and copy that we would recommend. 

 
 

Click the above mockup to see an example within Facebook


If you have any questions about the content or issues logging in please contact archie@vidsy.co