Vidsy + YSL Blackopium

 

During this campaign you supported 10 UK creators.


The Creative Articulation

Using the existing assets we wanted to create content that felt native to Snapchat and would encourage users to swipe up to learn more and have the option to win cinema tickets! 


Social Elements

Below you'll see some examples of how we've ensured that the content fits with social:

๐ŸŽ‰Contextual Relevancy ๐ŸŽ‰- Tying into the summer festival trend we ensure that every video positions the products as the perfect festival accessory

โœ๏ธMessaging โœ๏ธ - We've put together a variety of messages across the content to captivate and relate to the audience

๐ŸƒPacing ๐Ÿƒ- Grabbing the attention of the viewer can be tough on social so we're focused on ramping up the energy to ensure that there's lots of things to entertain

๐Ÿ”‡Sound Off ๐Ÿ”‡- Content can all be understood with sound off and delights with sound on

๐Ÿ“ˆCreative Variance ๐Ÿ“ˆ- Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content. 


The Content

Below you will see 10 videos from which you can select 4 to license. 

These 4 will then be formatted without a CTA for snapchat discover. 


If you have any questions about the content or issues logging in please contact archie@vidsy.co