Vidsy + YSL Blackopium
During this campaign you supported 10 UK creators.
The Creative Articulation
Using the existing assets we wanted to create content that felt native to Snapchat and would encourage users to swipe up to learn more and have the option to win cinema tickets!
Below you'll see some examples of how we've ensured that the content fits with social:
🎉Contextual Relevancy 🎉- Tying into the summer festival trend we ensure that every video positions the products as the perfect festival accessory
✏️Messaging ✏️ - We've put together a variety of messages across the content to captivate and relate to the audience
🏃Pacing 🏃- Grabbing the attention of the viewer can be tough on social so we're focused on ramping up the energy to ensure that there's lots of things to entertain
🔇Sound Off 🔇- Content can all be understood with sound off and delights with sound on
📈Creative Variance 📈- Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content.
Below you will see 10 videos from which you can select 4 to license.
These 4 will then be formatted without a CTA for snapchat discover.