Vidsy + Barclaycard
During this campaign you supported 11 UK creators.
For this project your scope allows for 10 pieces of content.
If you have any questions about the content or issues logging in please contact firstname.lastname@example.org
The Creative Articulation
For this campaign we were keen to draw viewers to switch their current payments provider to Barclaycard. If they found their rates weren't cheaper they would get a £50 amazon voucher!
Our key challenge was to land the proposition quickly and effectively.
- All videos are optimised 1:1 for Facebook in-feed
- Portrait videos to follow upon selection
- Quick and pacey
Ensuring that the core elements of the message can be understood quickly and easily.
- Sounds good!
We've used sound as a value add. None of the videos require sound to be understood but all have tracks that match the tone and feeling of the content.
- Contextual relevancy
We've used a variety of different businesses as well as constantly referring to different kinds of devices.
- Barclaycard Branded
All videos carry elements that match the tone, style and colours of Barclaycard reinforcing the brand.
- To the point: Pieces which get the proposition across quickly.
- Animation vs. live action: Using images and icons vs. using live action video.
- Offering more: Two offers across the different pieces.
Below is a link for the 16 pieces created for this campaign.