Vidsy + Aviva


During this campaign you supported 35 UK creators who created to 47 pieces of content. 

Below we have shared some of our suggestions for executions.

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The creative articulation  

In these ideas we bring Aviva to the forefront of our social feeds through some light-hearted, fun and informational content. We use a variety of fun bitesize videos focused around real issues featuring real people to capture the attention in the news feed and start to get people thinking more about their pensions. 

Route 1 - Let's Talk Pensions

For this route we've covered authentic and real conversations between real people around pensions and retirement with a light-hearted twist. The context on social will softly encourage viewers to learn more about their own pension pots.

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Route 2 - Pensions Reactions

Reactions are a simple way to grab the attention of the viewer and get them to quickly understand and take in a message. Pensions can be a bit of a dry subject so this route aims to bring a bit of playfulness to the topic and start a spark of thought relating to pensions. 

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Route 3 - Infomania

For the final route we focus on a much simpler approach to getting the message across through graphics and text. We use the existing and branding including colours and graphics to ensure we are tightly aligned to the Aviva brand. 

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  • Format: All videos are currently optimised for Instagram and Facebook.
  • Message: Copy within the content is all able to be changed but we have tried to draw attention to pensions as a whole and raise awareness for the benefits of reconnecting any lost private pensions rather than relying on the state pension! 

Branding and overlays 

We use the core brand colours to bring in the context to each video.

The headline and CTA button all draw the user towards learning more and understanding more about the pensions landscape. 


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