Vidsy + GIorgio Armani
During this campaign you supported 11 creators.
The Creative Articulation
For this campaign we wanted to create content that really grabbed the attention of the viewer on social and get them to engage more with the new EDP from Giorgio Armani.
Using a mixture of different stills and videos, we have 11 videos to showcase of which GA can license 5.
Below you'll see some examples of how we've ensured that the content fits with social:
😜Playfulness 😜- Some assets are more playful than others using fun graphics, quick cuts and before/after montages to grab the attention of the viewer.
🔇Sound Off 🔇- Content can all be understood with sound off and delights with sound on.
✅Single Focus ✅- Using clear messaging we've ensured that the user understands what the next action will be.
💪Story vs. Message 💪- Some pieces have focused on condensing the TVC down for social and others have teased the viewer to grab their attention and get them to swipe up to watch more.
Within the showreel below you'll find 11 videos to look through.
From this we are looking to select 5 which will then be formatted for landscape format.
When referencing videos please use the code (E.g. MFD_8562)