During this campaign you supported 8 UK creators.
For this project your scope allows for 4 pieces of content.
If you have any questions about the content please contact firstname.lastname@example.org
The Creative Articulation
For this campaign we wanted to focus on raising the brand awareness of the new Anthelios range.
Some content focuses on a more complex message and some on something a lot more simple.
- Format: All videos are optimised 9:16 Portrait for Instagram Story placements. 1:1 variants will be formatted after selections have been made.
We have 8 pieces for you to choose from for each product of which 4 can be licensed.
Things to consider...
As we are providing all 4 assets formatted for Instagram Stories and Facebook & Instagram in-feed we would recommend choosing 4 assets that could work across both platforms.
Below we have highlighted somethings to consider.
- Retargetting: As part of the media plan is there content that would be good for retargeting/reminding users?
- Content styles: Running as a split test we can test all the pieces without fear of consumers seeing two contrasting styles.
- Learnings: Be ready to learn from the successes and the content that doesn't do so well. But be clear on the objective from the start!