After Effects files

We ask for your AE files so that we can make any quick changes that the brand needs. So that we can do that, here is how you should prep your files:

  • Organise file and reduce dependencies
  • Save as : YourName_ProjectName (e.g.JohnSmith_BetterTogether)
  • Compress only the last 2 folders (Drop your working files here + AE project)
  • Email / Wetransfer the .zip to
  • Enter your name + project name into the email subject

And here is exactly how you do that...

First things first, let’s make sure there are no unnecessary files in your project. To do this, select your MAIN video compositions (you can do this by holding down the cmd button and selecting them), then, head to File > Dependencies > Reduce Project. This will reduce your project down to only the assets used in your main comps.

If you have been working in our preset file structure (as you should be!) the next step should be really simple. Save your project and close it. All we need is your After Effects Project and any assets that you have modified (i.e. the last two folders in your pack), please remove the other folders from the pack as we don’t need them. Name the folder with your name and the project name and zip it up like so 👇

Depending on your file size, you can email the zipped file (prefered) or Wetransfer it to, with your name and the project name in the email subject.

Precomps can make or break a project when it comes to organising. There are good ways to use them, and terrible ways to use them. Here at Vidsy, our clients often ask us to reformat your vids (for example from square to portrait), or supply a range of languages. Having a lot of badly labeled precomps spread out in different places in your project, makes this process very difficult for us!

If a precomp is essential, make sure you:

  • Name it appropriately (Animated_Logo is better than Precomp3)
  • Put it into the right folder (eg. Video 01 > Precomps)

It is important to use our AE preset from your asset pack so that all the files we get back are organised in the same way! Check out the tips below to see the best way to organise your project.

  • Always give your precomps friendly names (Animated_Logo rather than Precomp3)
  • Put precomps in the right folders
  • Colour coordinate your layers to make them easier to understand
  • Cut layers where they start and end (If they fade in and out for example)
  • Label any masking layers as MASK and change the colour
  • Never scale text up using scale keyframes (use text size) unless you are animating in and out (But always keep the readable text at 100% scale)
  • Try animating text using the text animator tools rather than duplicating and masking layers. This makes it easier for us to change any copy.

As we are working with big clients that are very protective of their brand, it is important that you only use the assets that we supply to you in your assets pack.

Another reason that you can not use any external assets is that they often require any commercial uses to reference the creator. We cannot do this so please do not use any!

If there is an extra assets that you think would really bring your idea to life then please do not hesitate to ask us for it (this could be things like textures or vectors). That way we can be sure that we have the correct legals are taken care of and the brand is happy with it 👌

As the client often requests amends, it is important that you don’t use any external plugins to create your videos (as we probably won’t have them available in-house).


All About Call to Actions

In some briefs we ask you to highlight the Call To Action in your videos, but what is this and why do you need to highlight it...?

A Call to Action (or CTA) is the action that a viewer can take from and ad.

This is usually either a button to a 'swipe up' action and could take the viewer to a variety of different place.

For example, the CTA could be to 'Learn More' leading to an article, it could be to 'Shop Now' taking people directly to an online shop or it could be to 'Watch More' giving the  viewer access to a longer form video.

The success of a social media campaign is often measured by how many people clicked on the CTA. This shows that the advert is effective as it getting people interested in the desired action, whether that is to buy a product, download and app or want to learn more about something.

By drawing attention to the CTA and highlighting what action we want the viewers to take, we can make the campaign more successful for the brand.

There are endless creative ways you can draw attention to the CTA in your videos, here are some important things to thing about:

  • Platform : In your assets pack you will find a CTA Guide for the platform you will be creating for, use this overlay to ensure that you are calling attention to the correct part of the screen! (Also note the brand name and logo at the top - make sure that nothing in your video covers this.) Ensure that you turn the overlay layer off before you export your video.
  • Timing : Think about whether you want your CTA to be always on (prefered) or to pop up on the endslate!
  • Styling : Make sure the style of your CTA is in keeping with the style and tone of the brand.
Check out these awesome examples below: